Learning from Industry Case Studies: Key Takeaways for Promotional Strategies After reading the industry case studies and best practices presented in this module’s readings, I have identified several key takeaways related to promotional strategies. These takeaways can be applied to

One of the most important things we can do as practitioners is learn from those doing the work around us. Given the industry case studies and best practices presented in this module’s readings, what are some of the key takeaways you found related to promotional strategies? As I’ve mentioned, social media can’t fix everything; though the readings focus on social media and design, how can you apply these lessons to your overall strategy for your client, regardless of platform or media type? As a side note, all of the professionals included in these course readings are graduates of UWA’s IMC program. 
Post your thoughts in 300 words and give feedback to your classmates, as well.