“Unlocking the Power of Data Mining in Marketing: Applications and Success Stories in Business Analytics and Big Data”

For the research paper on “Data Mining in Marketing” you can relate it to the concepts, theories, applications or the successful implementation stories related to business analytics (and/or big data). The paper should include an Executive Summary on page 1, a list of referenced sources at the end of the report and a total length of twelve (12) to Fifteen (15) pages, doubled spaced. Please note that your submitted research paper will be evaluated by TurnItIn software to reduce the extent of plagiarism.
Below I’ve attached examples of other research papers. Use ONLY as a reference to see the format in which it was written, charts added and reference page.

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