Turning Variables into Knowledge “Analyzing Customer Spending Patterns: A Data-Driven Approach for Banks”

Turning Variables into Knowledge
Imagine that you are hired as a data analyst for a bank. The bank would like to learn more about its customers’ spending and banking habits to identify areas of improvement. You have been asked to review the bank’s income statements over the last five years and identify trends that will allow them to understand their customers better.
Download your chosen bank’s annual income statements from the last five years (attached: “wells fargo”). 
In your paper,
Identify an area of the bank’s income statement related to customer spending.
Describe the data points or variables that give a complete picture of the customers’ spending pattern for the last six months.
In addition to the income statement, explain which other data sources you might use to understand the customers’ spending patterns.
List the steps you will take to prepare all these data sources such that they afford clear and accurate information.
Build a frequency table, a bar chart, and a pie chart using Excel for the identified variables that explain the customers’ spending patterns. Review the Microsoft Excel Help: HomeLinks to an external site. webpage, available for resources to help utilize Microsoft Excel. Use the same three variables in each table and chart to display the same data in three different formats. 
After presenting your data in three formats, evaluate which tables and charts you find most helpful for communicating the desired message about the bank’s customers. 
The Turning Variables into Knowledge paper
must be two to three double-spaced pages in length (not including title and references pages, charts or tables), and formatted according to APA Style
must include a separate title page with the following:
title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
student’s name
name of institution (The University of Arizona Global Campus)
course name and number
instructor’s name
due date
must utilize academic voice. 
must include an introduction and conclusion paragraph.
Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
must cite the information found in the Mergent Online database in the University of Arizona Global Campus University Library. 
must document any information used from sources in APA Style 
must include a separate references page that is formatted according to APA Style