Title: Strengthening Absorptive Capacity in Organizational Innovation: A Case Study Analysis

Considering the four innovation capabilities that comprise Absorptive Capacity, select one that you believe could be strengthened further at your organisation. If you don’t think of your organisation as innovative, then select the one that you think needs to be developed first.
Answer the following two questions:
In what ways is the chosen innovation capability evident at the moment?
What would you do to improve the organisational design of the innovation capability?

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