Product desription- Detail what your new produst is, key features, benefits, and what problem it addresess for the customer.
Market analysis- Dicuss what advantages you have over your competitiors.
Create a swot analysis using 2-3 strengths, weakneses, opportunities,
and threats
Identify the competitors of the company that you are using
Assess thses competitors’ strengths and weaknesses
Discuss your strategy for attacking or avoiding these competitors
Market Strategy- Be clear on your strategy and rationale for choice using market penetration, market development, product development and diversification.
What is the marketing mix going to be.
Marketing Mix using the 4P’s Product, Price, Place, Promotions
Positoning strategy- What will the postioning strategy be for the product or
company (include a positioning map if possible)
Ethical considerations- Explain how the proposed plan aligns with the company’s statement of ethics and corporate social responsibility.
5-6 pages in length double spaced
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