Title: Examining the Strategy of Marriott International in the Hospitality Industry

Coursework 1 – BRIEF
Compile an essay of 2,000 words on your selected company’s strategy. This is a desktop exercise where you will analyse your chosen company’s policies, plans and strategies as well as consulting academic scholarly literature on strategy and strategy management for hospitality/tourism/events businesses.
You are required to write up your essay in ‘essay format’. All sources cited should be referenced according to Harvard referencing guidelines. Appendices are not to be included.
As noted previously, while your essay is focused on a particular company, your discussion must be framed within a wider academic understanding of strategy. As we progress through the lectures, think about how the learnings from these lectures can apply to your essay. All submitted assignments should have the file name:
“Surname First Name BNumber”
g. BrownJohnB00001234_AssignmentOne.
Your work must be word processed, be double-spaced, using Ariel 12 font, Spacing 1.5, justified and page numbered. Number of words validated by word count excluding title page and reference list should be stated at the end of the work.
Harvard referencing must be adhered to in both citing sources in the text and compiling the reference list at the end.