Title: “Assessing Avianca’s Strategic State: A Comprehensive Analysis of Generic Strategy, Financial Ratios, Organizational Structure, and Future Performance”

I have to write a paper on Avianca, the airline. This is like a follow of up another paper that I have so you can take a look and have an idea. The paper has guidelines. 
Discuss the company’s generic strategy and ananalyze its value chain (2 pages) 
Analyzis of 4 years key financial ratios, trends seen in the company’s income statement, balance statement, cash flow (3 pages)
Discussion of appropriateness of company’s organizational structure; discussion of other financial, and non-financial issues (2 pages) 
Conclusion- your assessment of the street “strategic state of the company”- its past, current and future performance (1 page)