“The Rationality Behind Consumer Behavior: Exploring the Decision-Making Process for Expensive Products and Services” In the world of consumer behavior, individuals are constantly faced with a plethora of choices and decisions to make when it comes to purchasing products and services

Using the theories and concepts of consumer behavior covered in AMB200 course, explain why consumers tend to apply more rational approach in making consumption decisions involving expensive products or services. Your essay should be approximately 300 words (+/- 10%). You must demonstrate adequate understanding of the theories covered in class and integrate relevant literature resources. Use 2 to 3 literature sources. Your essay should be brief and precise.
Lecture slides: Must read before start doing it
https://drive.google.com/drive/folders/1QFXSZuzVRQEVv0EHFPxyNfzAmex_5VETG?usp=sharing