“The Impact of Financial Literacy on Client Acquisition in Wealth Management Services: Strategies for Attracting Clients”

For my thesis, I still have to write the Results:
To what degree does the proficiency in financial literacy among prospective clients shape their choice to participate in wealth management services, and what strategies can wealth management firms employ to attract clients in response to this influence?
Answer
The study aims to uncover how a lack of financial literacy presents challenges for advisors and firms and understand the resulting impact on acquiring clients. 
Customer Journey Mapping: Additionally, the research will include the development of customer journey maps to visualize the interactions and experiences of clients with investment management services.
Personas of the primary and secondary target markets will be developed based on demographic, psychographic, and behavioral characteristics identified through quantitative data analysis. 
Additionally, this study aims to explore the varied strategies that wealth management firms currently utilize to tackle the challenges presented by clients with varying levels of financial literacy. By examining the existing practices within the industry, the research seeks to pinpoint successful approaches and areas that may need improvement. 
In sequence, this research also aims to propose effective strategies for wealth management firms. The focus here is on attracting clients while accounting for the spectrum of financial literacy within their customer base. 
Research results will be given later