Polling Analysis Memo: Understanding and Utilizing Poll Data for Campaign Strategy Polling Analysis Memo: Understanding and Utilizing Poll Data for Campaign Strategy To: [Candidate] From: [Your Name] Date: [Date] Subject: Polling

Polling Analysis Memo Prompt (5.18.24)
This assignment has two parts:
First, analyze a poll you select from Realclearpolitics.com . Discuss such things as Name ID and its various components (Hard, Soft, Total, Fav Ratio, etc,), the Head to Head Ballot Test, the 7 point scale, the crosstabs, methodology, margin of error and anything else you find relevant….or not.
Second, write a memo to one of the candidates advising them of your findings, the implications thereof and what actions to take based on your findings. Since it’s good to learn to think like your opponent, consider writing for the opposite party from your own.
Try to keep the answers to about 2-3 pages each, i.e., 5-6 total. Usual specs: 12 point font, double space, 1” margins, number your pages; you can use a reference page or foot notes or both.