“Exploring Youth Brand Loyalty: A Comprehensive Examination of Secondary and Primary Research”

Marketing Seminar Final
Topic: “Examination into youth brand loyalty”
Due: Sunday May 5th
Directions for Original Research Project
Purpose is to examine the subjects thoroughly and present  your findings to the class.
Secondary research should be completed about the subject.
Research should be as recent as possible, hopefully the last two or three years. The library has many data banks you can use.
As well, primary research will be conducted on the subjects at hand. You can use Survey Monkey, Facebook or other sites. You can also do the research collection on your own.
You will need a questionnaire in order to collect the primary research. I will check it over for you.
Upon completion of the data collection, you should compare what you found in the secondary research with what you found in the primary research. You will report this in a professional manner both in your paper and your presentation. You will need a minimum of 100 subjects.
Paper will be approximately 10 pages. Footnotes and bibliography are necessary. Please use APA for all citations, 12 font, margins of 1 inch.
I suggest that you outline your paper and the process you will use.