Expanding into New Markets: A Case Study of Starbucks’ Global Expansion Strategy

Task Details:
You are required to select a (ONE) real-life company and explore its expansion option globally. The company can be based anywhere but must have (already) internationalized and you would be looking to expand it to a new country. For example, Commonwealth Bank is an Australian company, that has internationalized to various countries and you would like to expand it to a new country– you can go to their website and read in detail. Since I have mentioned this company as an example you CANNOT do the assessment on it. Students should consider the following prompts to complete the report.
What mode of entry is suitable for the company?
Which strategy would suit considering the competitive pressure?
What legal and ethical issues should be considered?
Using theories to explain the above is highly encouraged.
The structure of the report can be as follows:
1. Introduction
Purpose,
Country/company background,
Limitations/assumptions.
2. Body/Discussion
This section can have sub-headings as you wish (may use the suggested prompts).
3. Conclusion
Summary of what you have discussed in the previous sections and the conclusion drawn henceforth. 
Word Limit: 2500
References and appendices are not counted in the word limit. In-text citations are counted in the word limit. References and in-text citations must be presented in APA style
Presentation requirements: 
Follow the report format. You may include a title page, table of contents, executive summary and others.
All assignments MUST be submitted with size 12 font, Times New Roman theme font and with double spacing.
Notes:
The references to be utilised in completing this assessment can be sourced from peer-reviewed academic journals (atleast 10), books, and websites. If you are unaware of these platforms, please touch base with the library.
Submission Details:
Compile the cover sheet and the assessment file together as ONE document,
Use the submission link on Moodle to upload the file,
Retain the email upon submission for evidence purposes.
SUBMISSIONS MUST BE IN A WORD DOCUMENT FORMAT