“Customer Channels for “Single”: A Comprehensive Analysis and Strategy for the Diagnostic Market”

–       
Please
write the part „ Customer Channels“ from the Business Model Canvas for
the following Company “Single” (The information about the company you can find
in the file “Company Info”. .  
–       
Please
use the example and information from the file “Theory” to make a costumer journey
correctly.
–       
Analyse
similar companies and scientific papers/literature, and include references to
them in the text.
–       
Please DO NOT USE AI
Target customer: diagnostic market  (Health maintenance organizations/health insurance companies, in Germany, then in Europe and Worldwide).
To write
in the paper:
Customer
Channels (Concentrate
mostly on Germany, then a little bit on Europe, and a little bit on the rest of
the world):
–       
Describe
the channels and channel types used by your business model (touch points) for
each customer journey phase.
–       
Quantify the costs of each your channels. (Please
analyse the similar companies, internet and scientific papers)
–       
Explain the reasons for choosing your channels
(channel strategy), e.g., key forces from the competition perspective).
Thank you!