Follow the prompts to analyze Macy’s.
APA style reference page that lists websites and research articles that you use.
1. Conduct research on Macy’s in terms of the competitive advantage they hold (earns above-average profit returns).
2. Gather data about the strategy of the company, using public sources such as the companywebsite or its annual reports, public articles, and your own experience.
3. Identify the mission statement of the company if it has one. How does this mission statement guide the behavior and actions of people in the company?
4. What markets or industries does the company focus on? Does this differ from competitors in any way?
5. What unique value does it try to offer to customers? Why do most of its customers pick its products over those of competitors?
6. As part of the analysis, consider how the general environmental factors may affect each of the five industry forces (rivalry, buyer power, supplier power, threat of new entrants, and threat ofsubstitutes).
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